After nine years of leading the South Bend/Elkhart Regional Partnership, Regina Emberton in 2022 became CEO of ChoiceLight, a public-private partnership that provides broadband infrastructure to commercial, financial, educational, health care and governmental organizations in Elkhart, Marshall and St. Joseph counties. She strives to leverage digital connectivity as a competitive advantage for community and economic development. She and her husband, Brad, are co-chairing the final phase of the Morris 100, a campaign to raise funds for a $40 million renovation and expansion of South Bend’s historic performing arts center.
First job: “My first job was at a small local video store (Yes, VHS tapes, where we had a machine to rewind them before restocking). In hindsight, it taught me that technology is always advancing and how critical it is to be well-informed and think ahead about how you need to adapt your products and business model to maintain relevancy.”
Advice for a young person: “Choose to be a lifelong learner.”